Supermarket Superheroes Project
Fruit and Vegetables are Supermarket Superheroes!
Fruit and vegetables are the real superheroes of your meals. Eating a variety of fruit and vegetables is essential for good health. The Supermarket Superheroes campaign promotes fruit and vegetables and encourages shoppers to add more to their everyday meals. By increasing the visibility of nutritious “superheroes,” we help customers feel more confident about using fruit and vegetables in meals. It’s fun, accessible, and inspiring for everyone.
In participating stores, you’ll see:
- Superhero-themed posters and shelf tags
- Easy, delicious and nutritious recipe cards
- Featured fruit and vegetable “heroes” in-store
This campaign is an initiative led by the QCWA Country Kitchens program and volunteer facilitators, working with local supermarkets to support healthier food choices. Together, we’re helping our communities adopt healthier eating habits.
Supermarket Superheroes
The Supermarket Superheroes project will see the QCWA Country Kitchens team and local Country Kitchens facilitators working with store managers of participating local stores to improve the healthiness of the in-store food environment. This includes in-store strategies and promotion of fruit and vegetables through a local social marketing campaign.
The campaign will focus on promoting fruit and vegetables as ‘superheroes’ to encourage shoppers to incorporate these items into their meals. By associating fruits and vegetables with superhero imagery, the campaign aims to make healthy eating fun, engaging, and accessible for everyone.
To bring the campaign to life, collateral such as posters, recipe cards, and shelf tags featuring the ‘superhero’ produce and branding will be positioned strategically in store. The campaign will also be promoted through local print and digital media opportunities. Supermarket Superheroes is anticipated to boost store produce sales, benefiting both the store and the community by fostering healthier eating habits.
Look out for Supermarket Superheroes in participating local stores and supermarkets!
Trolley/Basket Insert
Shelf Wobbler
Fridge/Freezer/Window Decal
Participating stores and supermarkets
About QCWA Country Kitchens
The QCWA Country Kitchens program is a health promotion program that supports communities across Queensland to adopt healthier lifestyle behaviours. Country Kitchens is a partnership between the Queensland Country Women’s Association and the Queensland Government, funded through Health and Wellbeing Queensland. The Country Kitchens team of dietitians and nutritionists support QCWA members who volunteer to be facilitators of the program. Country Kitchens facilitators partner with a wide range of organisations and community groups to deliver health promotion activities in their local area. The Country Kitchens program encourages health in our communities through the promotion of 5 Key Messages:
- Get more fruit and veg into your meals
- Cook at home
- Check your portion size
- Be aware of sugar in your drinks
- Sit less, move more
For Healthy Recipes, visit the Healthy Recipes page